This grew out of a discussion elsewhere. Kevin L. has already posted his answer. I’m late to getting mine up. This is also brainstorming for a presentation I'm giving next Spring.
Should there be a 150th anniversary commemoration of the American Civil War?
Some personal thoughts.
The answer shouldn’t be a simple yes or no to start. We must consider a variety of factors before we get to that point. Information from audience surveys and “environmental scans” will inform the decisions regarding visitor needs, expectations, and the development of appropriate and relevant programs. I am personally unaware of this type of information being collected specifically for the sesquicentennial. So, I’m bringing this up partly to see if anyone else has done this work.
A quick scan shows that we are in the thick of commemorations. The CW 150 will be during the years 2011-2015. Currently, we have the Abraham Lincoln Bicentennial. Two years past the CW 150, America will most likely be commemorating the First World War. That will be large. Most importantly, we are, right now, in the midst of the fifty-year anniversary of the Civil Rights movement. And that is just historical anniversaries. Other factors ought to be considered, including the national mood in light of Iraq, and the state of heritage tourism.
Information on the later is abundant and not encouraging. In this decade, living history museum attendance has plummeted. Two compatible factors feed this decline. First, family leisure time activity is, more than ever, decided by children—not parents. And since cultural heritage is seen as the spinach of vacation, we’ll have difficulty attracting that core audience (families). Related is relevance. Having a relevant program or site means having a product that engages visitors and connects site history to their (and others’) daily lives in meaningful ways. History organizations are notorious among arts and cultural institutions for not doing this.
When designing a commemorative program (or series) we should do so with the results of audience research in hand. Who are our visitors? What are they like? What characteristic do they share? Why do non-visitors not visit? What part of the population thinks about the Civil War? How can we gain a foothold in their imagination? What might people expect from a Civil War commemoration? Are visitors or non-visitors even interested in this activity? What would they expect from this activity?
May turn out that no one is at all interested in an anniversary commemoration. May turn out that everyone is. Do we know? Can you prove it?
This is not a problem just for Civil War commemorations; it is a problem for history organizations all over:
“…This lack of research will continue to impede the decision-making capacity of history museum leadership as they attempt to position their institutions to navigate the demographic and financial realities of an approaching new era. Without solid research on which to base sound decision-making, history museum leaders are at a significant disadvantage.”
Stories of declining interest in historic sites are cause for concern and attention, but not despair. We would make a mistake in thinking that because people don’t consume history in the traditional manner, they don’t care for history. David Thelen and Roy Rosenzweig note the variety of ways folks engage with history or otherwise have a relationship with the past. Americans, they find, consider school history dull and bland nationalist history irrelevant; yet, they “…make the past part of their everyday routines and turn to it as a way of grappling with profound questions about how to live. [They do]…not view the past as distant, abstract, or insignificant…People pursue the past actively and make it part of everyday life.” (18)
That’s a hopeful thought, right there.
Our job as museum and historic site people is to appreciate how our current and potential audiences use the past, its disposition toward a Civil War commemoration, and craft particular ways to exploit that information. With that information, we can better address the question, “should we have a Civil War 150th commemoration?”
I meant to include some thoughts on relevance and this particular anniversary here, but I’ve waited long enough to get this up and don’t have that part ready yet. Make sure I do this.
One personal observation here as a visitor/participant and not a museum person. I’ve been a Civil War buff (yeah, I said it) for as long as I can remember and I have attended every anniversary reenactment of every notable battle since the 125th First Manassas. I’ve done the 125th Gettysburg, the 130th Gettysburg, the 135th Gettysburg, and so on. (Bentonville included.) This five-year cycle of anniversary events has thoroughly desensitized me. And, as many of my friends will testify…as they have become blandly routine, the quality—and therefore our interest in participating—has bottomed out.
What do you think?
Anyhow, I drew on the following.
Carolyn Singer, “The Future of History Organizations,” History News 61 (Autumn 2006): 18-20.
Emlyn Koster, “The Relevant Museum: A Reflection on Sustainability,” Museum News (May/June 2006): 67-70, 85-90.
David Farenthold, “Living-History Museums Struggle to Draw Visitors,” December 25, 2005, Washington Post.
Roy Rosenzweig and David Thelen, The Presence of the Past: Popular Uses of History in American Life. (New York: Columbia University Press, 2001)